The first half of the book is a short story contrasting two business owners and how they differ in running their same companies. Both are in the same business, have similar backgrounds, and for all practical purposes appear the same, however, one of the companies has content employees with low turnover, and continued growth, while the other is struggling to maintain it's top talent and keep business.
The second half of of the book goes into detail explaining the four principles Mr. Success used to make his company great to work for:
1. Build and maintain a cohesive leadership team
2. Create organizational clarity
3. Over-communicate organizational clarity
4. Reinforce organizational clarity through human systems
These are all things done from CEO down, beginning with hiring and new employee orientation.